Ayse (pronounced Eye-Shay) Birsel is one of the world’s leading industrial designers. Interior Design Magazine recognized her as Best of Year Product Designer of 2020. She is one of Fast Company’s Most Creative People In Business 2017. Ayse was shortlisted as one of 8 coaches in the world by Thinkers50 Marshall Goldsmith Distinguished Achievement Award for Coaching and Mentoring.
Ayse is the author of “Design the Life You Love” and is recognized as “The #1 Coach for Life Design.” Her TEDx talk, “If your life is your biggest project, why not design it?”, has been viewed by 750K+ people. Ayse is the co-founder of Birsel + Seck, the award-winning design and innovation studio, and counts Amazon, CVS, Herman Miller, GE, IKEA, Staples, Target, and Toyota, among her clients. Her company is the only design studio in the US that is a woman and Black founded.
Birsel’s design process, Deconstruction: Reconstruction™, is the red thread across all her work. Her work can be found in the permanent collection of the Museum of Modern Art (MoMA).